1667 words a day. That sounds so... easy, doesn't it?
But 1667 words takes dedication, luck, and an easy to control schedule. It doesn't account for sick days (I've come down with a terrible cold which is only now subsiding), or holidays (I spent the Thanksgiving week either traveling to Houston or spending time with my dad who was visiting from Phoenix, and wrote nothing for three whole days).
I also tried driving for Uber (look back on how badly that turned out), got incredibly serious about finding at real job again, and of course I took the weekends off to spend with my wife and daughter. Well, I took the first two weekends off. I spent late nights during the last two trying to catch up.
All in all, I think I had about seven full days to write, plus half days or two-hour blocks here and there. For me, that's enough. Heck, I can write 1500 words per hour if I have a good idea where I'm going.
And that, my friends, is why I entered the last two days with 10k words remaining. Like I said before, I can't write without a good outline to tell me where I'm going. I start going down an inconsequential path or I forget that a new plot point contradicts a major past or future one and suddenly all my writing is lost. So, when I had to reconsider something major around the 25k word mark, it threw me into a three-day planning binge where I wasted three of my seven full days reworking my outline to account for the changes.
If it weren't for NaNoWriMo ending today, I could have, and I would have, spread those last 10k words out over the next month which, since my novel will be about 90k words in the end, is something I would be doing anyway. NaNoWriMo was merely a waypoint, not the beginning, nor the end of my writing. I plan to finish the week before Christmas, but without the specter of NaNoWriMo hanging over my head, that's a slightly flexible goal.
Anyway, in case you absolutely need to know, I marathoned my way through those last 10k words between yesterday and today. It helps that I was writing set of key action scenes which goes much more easily and quickly than, say, a dialogue-heavy exposition scene.
I thought I'd be blogging more during NaNoWriMo... ha! Not with that 1667 word a day whip at my back.
Whatever topic I promised to get to last time, I'll write about when I recover. I promise that will be sooner than the last time between my blog posts.
Monday, November 30, 2015
Tuesday, November 17, 2015
NaNoWriMo Day 17... What's Working, What's Not
It's NaNoWriMo day 17, and I haven't been blogging much. Why? I'm incredibly busy, and no, not just with writing.
So, as I said at the beginning of this blog I was going to try to make writing work as a career. Sales on Kindle are increasing at a steady rate, so that's a good sign. But, it certainly won't fully pay the bills for at least a year, and that's assuming the best case scenario.
One option I considered was driving for Uber. Everyone I mentioned it to beforehand was very encouraging. "You can make so much money doing that," was probably the most common response. I didn't need "so much money," just "enough."
Well, let me tell you this: Uber DOES NOT make you "so much money" and it doesn't even come close to "enough." This is true in San Antonio where I currently live, so I can't speak to any other major city where Uber operates. But here, it's just not a viable option. I realized this Friday last week as I spent more than 8 hours driving around, wasting gas, without picking up rides. Friday is supposed to be the most lucrative night, and I certainly know the areas where riders would want rides, but I only made a net of about 30 dollars for working from 7:30PM to 3:30AM.
Oof...
Before my last night driving Uber, I had begun calling in every favor and contact I have in this city and started really looking for a legitimate job once again. I'm quitting full-time writing. But I'm not quitting writing, not by a long shot.
I can't. I'm in too deep now.
Why can't I quit? Why will I continue to pursue publishing my stories even though it will mean filling in all my personal time with typing and plotting? Readers. They're like a drug, man... Every time I see another purchase on my Amazon account I don't think to myself: there's another $3.44 for my pocket. I think: oh cool, another human is about to read something I wrote. It's exhilarating. These past two weeks, between purchases and Kindle Unlimited reads, I've had over 200 people check out my novel. That's awesome.
There are four accomplishments/acts I'm most proud of in life: my daughter, the effect my human rights career has had on the world (I recently played a tiny part in the conviction of Sadeq Alamyar, for instance), giving half of my liver to (and thus saving the life of) my father, and having people read a story I've written. Having readers ranks number 2 on that list. Yeah, #2, that's pretty damn important to me.
Anyway, all this Uber driving and job searching has gotten me about 7k words behind on my NaNoWriMo goal, and I intend to make that distance up this week with a marathon push before Thanksgiving inevitably slows me down once more.
Next time I blog, let's talk about my mixed emotions on Goodreads ratings, ok? I'm bookmarking that topic because I have some thoughts but
So, as I said at the beginning of this blog I was going to try to make writing work as a career. Sales on Kindle are increasing at a steady rate, so that's a good sign. But, it certainly won't fully pay the bills for at least a year, and that's assuming the best case scenario.
One option I considered was driving for Uber. Everyone I mentioned it to beforehand was very encouraging. "You can make so much money doing that," was probably the most common response. I didn't need "so much money," just "enough."
Well, let me tell you this: Uber DOES NOT make you "so much money" and it doesn't even come close to "enough." This is true in San Antonio where I currently live, so I can't speak to any other major city where Uber operates. But here, it's just not a viable option. I realized this Friday last week as I spent more than 8 hours driving around, wasting gas, without picking up rides. Friday is supposed to be the most lucrative night, and I certainly know the areas where riders would want rides, but I only made a net of about 30 dollars for working from 7:30PM to 3:30AM.
Oof...
Before my last night driving Uber, I had begun calling in every favor and contact I have in this city and started really looking for a legitimate job once again. I'm quitting full-time writing. But I'm not quitting writing, not by a long shot.
I can't. I'm in too deep now.
Why can't I quit? Why will I continue to pursue publishing my stories even though it will mean filling in all my personal time with typing and plotting? Readers. They're like a drug, man... Every time I see another purchase on my Amazon account I don't think to myself: there's another $3.44 for my pocket. I think: oh cool, another human is about to read something I wrote. It's exhilarating. These past two weeks, between purchases and Kindle Unlimited reads, I've had over 200 people check out my novel. That's awesome.
There are four accomplishments/acts I'm most proud of in life: my daughter, the effect my human rights career has had on the world (I recently played a tiny part in the conviction of Sadeq Alamyar, for instance), giving half of my liver to (and thus saving the life of) my father, and having people read a story I've written. Having readers ranks number 2 on that list. Yeah, #2, that's pretty damn important to me.
Anyway, all this Uber driving and job searching has gotten me about 7k words behind on my NaNoWriMo goal, and I intend to make that distance up this week with a marathon push before Thanksgiving inevitably slows me down once more.
Next time I blog, let's talk about my mixed emotions on Goodreads ratings, ok? I'm bookmarking that topic because I have some thoughts but
Wednesday, November 4, 2015
NaNoWriMo: Day 4
I'm still hanging in here, writing the middle 50k words for my new novel. As of last night I had about 6k finished, which means I was only about 667 words behind. Today that number is 2334. I think I'll get more done, and here's why:
Individual scenes vary greatly in writing difficulty
The scenes I was working on for days 1-3? A dinner party. I don't know about you, but those things can get dull very quickly. But, you can't just spice things up for the sake of reader interest. I could have had a meteor fall on the street below, but that would completely violate my the rules of my story's universe. So, how do I make a dinner party work without boring the reader into quitting?
1) Focus on what you need to accomplish. In my case, there was a lot of character development and relationship building to hash out quickly.
2) Skip dialogue. People talk a lot at dinner parties, some of that isn't entirely relevant to the reader even if the gist of it is. Write that it happened, but leave out the words of the actual conversation. Make sure to include a good proportion of dialogue too, but just the best parts.
3) Edit it down considerably when revision time comes. By then, the whole story will be written and the absolute most important elements will be clearer.
Writing boring scenes without boring the reader is essential. Most people judge a book not by its cover, but by the first pages. But the first pages are, with few exceptions, the most boring part of a book! While these scenes are essential to a good story, you have to be very careful not to lose reader interest. Naturally, writing these scenes is hard.
Today, tomorrow and Friday's scenes? Oh, a murder attempt! Exciting to write, exciting to read... EASY. But the impact would be lost without the preceding character development.
I suppose I could just put murder attempts, meteors and explosions in every other scene. That would make me the Michael Bay of novels.
But I don't want to be the Michael Bay of novels...
Side note:
For all the harassment people give Michael Bay for his ridiculous plots and tissue-thin character development, the guy is an action/explosion savant. Though it's not everyone's thing, the guy knows his audience and he gives them the best version of what they want. I recently watched and hated his version of Teenage Mutant Ninja Turtles (I watch movies at the gym), and though I was utterly disappointed, I did find reason to appreciate his work. If you can, go watch the scene where the turtles are sliding down a mountain with a big rig truck, fighting humvees with retractable shocking harpoons and answer this: what kind of mind can come up with this stuff? It's hardly cerebral to watch, but I dare anyone to say Michael Bay doesn't possess a twisted bit of genius to come up with it.
Individual scenes vary greatly in writing difficulty
The scenes I was working on for days 1-3? A dinner party. I don't know about you, but those things can get dull very quickly. But, you can't just spice things up for the sake of reader interest. I could have had a meteor fall on the street below, but that would completely violate my the rules of my story's universe. So, how do I make a dinner party work without boring the reader into quitting?
1) Focus on what you need to accomplish. In my case, there was a lot of character development and relationship building to hash out quickly.
2) Skip dialogue. People talk a lot at dinner parties, some of that isn't entirely relevant to the reader even if the gist of it is. Write that it happened, but leave out the words of the actual conversation. Make sure to include a good proportion of dialogue too, but just the best parts.
3) Edit it down considerably when revision time comes. By then, the whole story will be written and the absolute most important elements will be clearer.
Writing boring scenes without boring the reader is essential. Most people judge a book not by its cover, but by the first pages. But the first pages are, with few exceptions, the most boring part of a book! While these scenes are essential to a good story, you have to be very careful not to lose reader interest. Naturally, writing these scenes is hard.
Today, tomorrow and Friday's scenes? Oh, a murder attempt! Exciting to write, exciting to read... EASY. But the impact would be lost without the preceding character development.
I suppose I could just put murder attempts, meteors and explosions in every other scene. That would make me the Michael Bay of novels.
But I don't want to be the Michael Bay of novels...
Side note:
For all the harassment people give Michael Bay for his ridiculous plots and tissue-thin character development, the guy is an action/explosion savant. Though it's not everyone's thing, the guy knows his audience and he gives them the best version of what they want. I recently watched and hated his version of Teenage Mutant Ninja Turtles (I watch movies at the gym), and though I was utterly disappointed, I did find reason to appreciate his work. If you can, go watch the scene where the turtles are sliding down a mountain with a big rig truck, fighting humvees with retractable shocking harpoons and answer this: what kind of mind can come up with this stuff? It's hardly cerebral to watch, but I dare anyone to say Michael Bay doesn't possess a twisted bit of genius to come up with it.
Monday, November 2, 2015
NaNoWriMo: Day 2, Pantsers Scare Me
Of course, NaNoWriMo had to start on a weekend when my mother was visiting...
I was supposed to have 1667 words written by today, and another 1667 by tonight. My grand total sits at exactly 0. That is, I have 0 words written during my NaNoWriMo push. Technically I already have more than 20,000 words written for my second novel, and tons of outlining/notes.
By the way, I don't know who out there might be reading this, but for some reason I saw a spike in sales of my first novel yesterday. I can't really explain it, but there are a few reasons I can imagine. Perhaps it was my NaNoWriMo profile which caught someone's attention, or maybe it was the fact that I activated my Goodreads author account over the weekend, or there was pent-up demand for books due to Halloween, or maybe my new ads on Amazon are gaining traction, and of course I can't discount all my loyal blog followers deciding to purchase a copy of my book *crickets chirping.* Anyway... if you have some insight feel free to leave a comment on this post.
So, today is going to be a quick post because I need to get on to writing before my daughter wakes up and I have to get her to school, get to the gym, take a shower and get back to writing.
I am a devoted member of the church of plotsers
According to writing blogs, there are two kinds of writers: plotsers and pantsers. The naming convention is suspect in my mind, as pantser sounds like someone you might meet in a middle school locker room, but those are the names others have chosen. A plotser basically plans their writing ahead of time, whereas a pantser just writes whatever comes to mind "by the seat of their pants."
I'm not going to sit here and argue that one method is better than the other. Whenever I start out, I like to have extensive notes, including character maps, a proper timeline of events, plot details and with my mystery novels, a map of the clues and red herrings I need to embed within the narrative. When I start out writing, I have a definite plan.
And then that plan is torn to shreds within the first 10,000 words.
The problem with writing character-first plots is that, when I'm planning the story, I'm planning it from my own personal perspective. But when I write characters, sometimes I have them in a scene where I expect them to do something but I realize as I'm writing that they wouldn't do what I have planned. So, these fully independent people who live inside my head start dictating changes in the plot. If I were a pantser, this might not be the problem it is. Every time something changes, I need to return to my plan and figure out where all the remaining plot points and mystery clues need to go. I couldn't imagine trying to juggle plot threads in my mind as I'm writing because most of the time I'm inside the characters' heads working out what they're thinking about. Keeping my notes external allows me to forget the story and just write the scene.
I'd love to see a breakdown of successful authors and which ones are plotsers vs. which ones are pantsers. Steven King is most-often cited as perhaps the king of pantsers, as he wrote in On Writing that he doesn't outline. I think the assumption is that pantsers are faster writers, as they are not bogged down by note-taking and planning, but I'd question that assumption because pantsers' heads must fill up with so much information that they get bogged down by the weight of it all. To be a truly successful pantser, you have to have an incredible mind.
I'm not saying I don't have an incredible mind, but mine certainly isn't set up for pantsing. I'm just terrible at memorization and holding multiple threads in my head at once. I have a mind which works by understanding how systems work on a macro level, but I can't remember minute details without some preparation ahead of time. That's why I loved physics and hated chemistry. In physics, you can get away with literally just understanding calculus and the basic rules of nature, then re-build the formulas in your head as you're taking an exam. The same can't be said of chemistry, which relies on information which can't be divined and must be either memorized or recalled via notes.
Final thoughts:
Some pantsers aren't genius writers who can juggle plot threads and character voices in their heads, they're just lazy.
Some plotsers aren't meticulous planners, they chronic procrastinators who are afraid to transition from planning to writing.
Nobody's perfect... but this post is way too long already and I have writing to do.
I was supposed to have 1667 words written by today, and another 1667 by tonight. My grand total sits at exactly 0. That is, I have 0 words written during my NaNoWriMo push. Technically I already have more than 20,000 words written for my second novel, and tons of outlining/notes.
By the way, I don't know who out there might be reading this, but for some reason I saw a spike in sales of my first novel yesterday. I can't really explain it, but there are a few reasons I can imagine. Perhaps it was my NaNoWriMo profile which caught someone's attention, or maybe it was the fact that I activated my Goodreads author account over the weekend, or there was pent-up demand for books due to Halloween, or maybe my new ads on Amazon are gaining traction, and of course I can't discount all my loyal blog followers deciding to purchase a copy of my book *crickets chirping.* Anyway... if you have some insight feel free to leave a comment on this post.
So, today is going to be a quick post because I need to get on to writing before my daughter wakes up and I have to get her to school, get to the gym, take a shower and get back to writing.
I am a devoted member of the church of plotsers
According to writing blogs, there are two kinds of writers: plotsers and pantsers. The naming convention is suspect in my mind, as pantser sounds like someone you might meet in a middle school locker room, but those are the names others have chosen. A plotser basically plans their writing ahead of time, whereas a pantser just writes whatever comes to mind "by the seat of their pants."
I'm not going to sit here and argue that one method is better than the other. Whenever I start out, I like to have extensive notes, including character maps, a proper timeline of events, plot details and with my mystery novels, a map of the clues and red herrings I need to embed within the narrative. When I start out writing, I have a definite plan.
And then that plan is torn to shreds within the first 10,000 words.
The problem with writing character-first plots is that, when I'm planning the story, I'm planning it from my own personal perspective. But when I write characters, sometimes I have them in a scene where I expect them to do something but I realize as I'm writing that they wouldn't do what I have planned. So, these fully independent people who live inside my head start dictating changes in the plot. If I were a pantser, this might not be the problem it is. Every time something changes, I need to return to my plan and figure out where all the remaining plot points and mystery clues need to go. I couldn't imagine trying to juggle plot threads in my mind as I'm writing because most of the time I'm inside the characters' heads working out what they're thinking about. Keeping my notes external allows me to forget the story and just write the scene.
I'd love to see a breakdown of successful authors and which ones are plotsers vs. which ones are pantsers. Steven King is most-often cited as perhaps the king of pantsers, as he wrote in On Writing that he doesn't outline. I think the assumption is that pantsers are faster writers, as they are not bogged down by note-taking and planning, but I'd question that assumption because pantsers' heads must fill up with so much information that they get bogged down by the weight of it all. To be a truly successful pantser, you have to have an incredible mind.
I'm not saying I don't have an incredible mind, but mine certainly isn't set up for pantsing. I'm just terrible at memorization and holding multiple threads in my head at once. I have a mind which works by understanding how systems work on a macro level, but I can't remember minute details without some preparation ahead of time. That's why I loved physics and hated chemistry. In physics, you can get away with literally just understanding calculus and the basic rules of nature, then re-build the formulas in your head as you're taking an exam. The same can't be said of chemistry, which relies on information which can't be divined and must be either memorized or recalled via notes.
Final thoughts:
Some pantsers aren't genius writers who can juggle plot threads and character voices in their heads, they're just lazy.
Some plotsers aren't meticulous planners, they chronic procrastinators who are afraid to transition from planning to writing.
Nobody's perfect... but this post is way too long already and I have writing to do.
Saturday, October 31, 2015
NaNoWriMo 2015
I have mixed feelings about National Novel Writing Month (NaNoWriMo), which starts tomorrow. I'm participating this year, as it coincides nicely with my goal to push past the middle of my sequel, and I'll be blogging about my experience a little more frequently during the month.
I participated in 2011, just a few months after my daughter was born. I did well the first two weeks, but trying to fit writing between working as a lawyer and taking care of my daughter meant losing too much sleep, so I dropped it. It wasn't very good, anyway.
I thought about participating in 2014 when I was in the middle of writing my first published novel, but it didn't make much sense. I had put myself on a generous writing schedule and was meeting my daily quotas with ease. It just didn't seem necessary to force myself to write 50k words in a month.
Then there's the quality issue. There are so many would-be novelists who participate in NaNoWriMo, come out with something tangible but ultimately lacking polish, then immediately publish it on Amazon. There's a lot of junk on Amazon, so between fake reviews on one side (Amazon is working on this) and unpolished amateur stuff on the other, it's hard for readers to find new authors like myself who actually take the time to rewrite and rework their manuscript into something readable.
But, I also appreciate NaNoWriMo for getting new authors started. I don't think anyone has a "special talent" for writing. It's not genetic, or a gift from God, or some crazy skill like figure skating which you have to learn from the age of 2 to be any good. Sure, innate talent, education and practice help, but anyone can produce a good novel if they simply sit down and work on it. The problem is, people think that after one month of working on it, it's good enough to publish. No, it's not. That's not true for Steven King, it's not true for J.K. Rowling or Suzanne Collins, and it's certainly not true for Susie/Johnny Amateur.
So, cheers to a solid month of writing goodness! (And also a 50% discount off Scrivener if I get through it, because Word sucks for writing a 90-100k novel).
Note: I am not affiliated with, nor have I received any compensation from, NaNoWriMo or Scrivener beyond typical consumer usage. Not that I'd complain if I was/did.
I participated in 2011, just a few months after my daughter was born. I did well the first two weeks, but trying to fit writing between working as a lawyer and taking care of my daughter meant losing too much sleep, so I dropped it. It wasn't very good, anyway.
I thought about participating in 2014 when I was in the middle of writing my first published novel, but it didn't make much sense. I had put myself on a generous writing schedule and was meeting my daily quotas with ease. It just didn't seem necessary to force myself to write 50k words in a month.
Then there's the quality issue. There are so many would-be novelists who participate in NaNoWriMo, come out with something tangible but ultimately lacking polish, then immediately publish it on Amazon. There's a lot of junk on Amazon, so between fake reviews on one side (Amazon is working on this) and unpolished amateur stuff on the other, it's hard for readers to find new authors like myself who actually take the time to rewrite and rework their manuscript into something readable.
But, I also appreciate NaNoWriMo for getting new authors started. I don't think anyone has a "special talent" for writing. It's not genetic, or a gift from God, or some crazy skill like figure skating which you have to learn from the age of 2 to be any good. Sure, innate talent, education and practice help, but anyone can produce a good novel if they simply sit down and work on it. The problem is, people think that after one month of working on it, it's good enough to publish. No, it's not. That's not true for Steven King, it's not true for J.K. Rowling or Suzanne Collins, and it's certainly not true for Susie/Johnny Amateur.
So, cheers to a solid month of writing goodness! (And also a 50% discount off Scrivener if I get through it, because Word sucks for writing a 90-100k novel).
Note: I am not affiliated with, nor have I received any compensation from, NaNoWriMo or Scrivener beyond typical consumer usage. Not that I'd complain if I was/did.
Tuesday, October 27, 2015
This... is my job?
It's been a while since I last posted, and I'd like to say that's because I lost internet up here on my mountain. I did, but I'm not sure that's why I haven't blogged in a while. I think it's because I was mentally distancing myself from the idea of continuing as a full-time writer.
Why? Because of a job interview.
As I might have mentioned in my previous posts, this writing thing isn't a sure bet. For one, the money will probably never be as good as it could have been had I stayed on the lawyer path. Did I mention I am/was a lawyer? It's true. And a few weeks ago, just before I wrote my last blog post, I had a second interview for a job working in government relations. It was uncharacteristically short, but the questions seemed to suggest I had a good chance of getting that job. I fit the profile, or so I thought.
I haven't heard back.
I also did some political volunteer work. That was fun. I've worked in legislative politics a few times in various states and I've always enjoyed it. If I found myself with a job offer in that arena, I probably wouldn't turn it down.
After my last blog post, I started to envision my work life being primarily government/legal work and suddenly my dream of writing novels began to feel more like a hobby again.
But I still haven't heard back...
In the mean time, my sales and readership have continued climbing upward. I should have been excited about those things, because they suggested something amazing: I could actually pull off a career as a writer. I could eventually make ends meet with earnings from my novels alone!
During my last post, I promised to dive into how Amazon pays its writers. I don't see a better time than now to discuss that.
How does Amazon pay its authors?
First things first: I'm only going to discuss my own situation here. Amazon has a program with 50% royalty and a tiny advance plus contract conditions which I'm not interested in discussing today. I'm also not going to discuss traditional publishers and the various reasons why I chose not to even pursue that route. You have to save something for a future post, right?
Let's say you've published a book as I have. Great! Wasn't that fun? Now, it's time to get paid. First, choose a price for your book. I priced mine at $4.99. Now you have to get readers to notice your book... See my last post about getting readers to find your book.
Ok, so someone bought your book at $4.99. You're just one dollar away from that $6 burger you're going to eat for dinner tonight, right? Nope.
First, Amazon takes their percentage cut. You can choose from either a 70% or a 35% royalty rate, with 70% coming with a few caveats like minimum price, territory restrictions and, of course, having to pay electronic delivery costs.
After Amazon takes their cut, my $4.99 book nets me $3.44. That's actually really good compared to traditional publishing, but naturally you don't get the same advertisement resources, editing assistance and your book won't be on store shelves for people who don't read e-books. Oddly enough, traditional publishers have been less generous with these benefits in recent years, meaning they're more than willing to take a huge cut of your sales while providing less help polishing and advertising your work. Again, a topic for another day.
So, you get that $3.44 and that's your income, right? Well, no. You have to advertise, silly, otherwise that $3.44 will probably be the last $3.44 your book ever earns.
So you take out an ad on... Amazon. Sure, you could pay Facebook $5 to "promote" your Facebook post and get maybe ten people to view it. Or you could buy a billboard somewhere? (Not a joke, I'm actually considering doing this in my home town next summer to promote my series set in said hometown.)
Ads: Amazon's second cut of your delicious profits.
Amazon has a neat feature where you get the bombard people with ads for your book. You just write a header (50 characters), and a body (150), set a maximum bid price and a maximum campaign cost, plus a campaign duration, and off it goes.
Someone clicks on Amazon to buy toilet paper or a laser level, or maybe they turn on their Kindle, and then something magical happens in the background. Your ad bids for the spot against other ads, and the one with the higher bid wins. If you set your bid at $0.10, then your ad will be displayed fewer times than one with a $0.15 bid, though not 50% more often, actually more like 12% more often.
But, you don't pay every time someone sees your ad, that would be ridiculously expensive. You pay only when someone clicks on your ad. They do so knowing the price of your book, its Amazon rating, and the content of your ad. Then it's up to your book description, cover, ratings and the preview to convince them to buy it. The vast majority of people don't... at least, not on the first pass.
If you bid $0.10 per click, then you will have to make one sale per 34 clicks in order to avoid losing money on your $3.44 book. For me, I'm actually doing better than that. Yay! But it's not at all guaranteed.
Some people won't buy your book, but they might borrow it Netflix-style from Amazon's Kindle Unlimited program if you allow it. Amazon pays you based on how many pages those people read, an amount which changes every month based on the number of subscribers vs total pages read... and how much Amazon thinks they should keep that month. It's not the most transparent process, but it's hard to complain when you're just a little guy against a behemoth like Amazon (and, honestly, I find it fair enough). You can expect something north of half a penny per page read, which for my first novel yields about $1.70. It's half of what I get for a true purchaser (or close to the same as a $2.99 novel), but Kindle Unlimited users are an entirely separate market from à la carte readers. An Unlimited reader wouldn't have bought your book in the first place because they have their "Netflix of Books" and they're only going to get their books from there.
Kindle Unlimited users are voracious readers. For every sale, Kindle Unlimited users read 350 pages of my book (a ratio which has held constant over the last three months). At a minimum that adds $1.70 to each book sold, meaning my earnings from advertisements is actually $5.14 per book (a gross simplification, yes, but go with it).
So, my total advertising cost per sale is my average bid price times the number of clicks per sale. Subtract that from the $5.14 in earnings I receive, and you get your total earnings per book.
At $0.10: 5 clicks-$4.64, 10 clicks-$4.14... 20 clicks-$3.14... 50 clicks-$0.14
At $0.15: 5 clicks-$4.39, 10 clicks-$3.64... 20 clicks-$2.14... 50 clicks... you lose $2.36 per sale.
This... is why I'm thinking about driving Uber a few hours a week until my sales hit a few dozen a day, and why I'm still susceptible to job offers should they come my way. I know writing will probably never make me rich, but for what it's worth I'm enjoying every minute of it.
Why? Because of a job interview.
As I might have mentioned in my previous posts, this writing thing isn't a sure bet. For one, the money will probably never be as good as it could have been had I stayed on the lawyer path. Did I mention I am/was a lawyer? It's true. And a few weeks ago, just before I wrote my last blog post, I had a second interview for a job working in government relations. It was uncharacteristically short, but the questions seemed to suggest I had a good chance of getting that job. I fit the profile, or so I thought.
I haven't heard back.
I also did some political volunteer work. That was fun. I've worked in legislative politics a few times in various states and I've always enjoyed it. If I found myself with a job offer in that arena, I probably wouldn't turn it down.
After my last blog post, I started to envision my work life being primarily government/legal work and suddenly my dream of writing novels began to feel more like a hobby again.
But I still haven't heard back...
In the mean time, my sales and readership have continued climbing upward. I should have been excited about those things, because they suggested something amazing: I could actually pull off a career as a writer. I could eventually make ends meet with earnings from my novels alone!
During my last post, I promised to dive into how Amazon pays its writers. I don't see a better time than now to discuss that.
How does Amazon pay its authors?
First things first: I'm only going to discuss my own situation here. Amazon has a program with 50% royalty and a tiny advance plus contract conditions which I'm not interested in discussing today. I'm also not going to discuss traditional publishers and the various reasons why I chose not to even pursue that route. You have to save something for a future post, right?
Let's say you've published a book as I have. Great! Wasn't that fun? Now, it's time to get paid. First, choose a price for your book. I priced mine at $4.99. Now you have to get readers to notice your book... See my last post about getting readers to find your book.
Ok, so someone bought your book at $4.99. You're just one dollar away from that $6 burger you're going to eat for dinner tonight, right? Nope.
First, Amazon takes their percentage cut. You can choose from either a 70% or a 35% royalty rate, with 70% coming with a few caveats like minimum price, territory restrictions and, of course, having to pay electronic delivery costs.
After Amazon takes their cut, my $4.99 book nets me $3.44. That's actually really good compared to traditional publishing, but naturally you don't get the same advertisement resources, editing assistance and your book won't be on store shelves for people who don't read e-books. Oddly enough, traditional publishers have been less generous with these benefits in recent years, meaning they're more than willing to take a huge cut of your sales while providing less help polishing and advertising your work. Again, a topic for another day.
So, you get that $3.44 and that's your income, right? Well, no. You have to advertise, silly, otherwise that $3.44 will probably be the last $3.44 your book ever earns.
So you take out an ad on... Amazon. Sure, you could pay Facebook $5 to "promote" your Facebook post and get maybe ten people to view it. Or you could buy a billboard somewhere? (Not a joke, I'm actually considering doing this in my home town next summer to promote my series set in said hometown.)
Ads: Amazon's second cut of your delicious profits.
Amazon has a neat feature where you get the bombard people with ads for your book. You just write a header (50 characters), and a body (150), set a maximum bid price and a maximum campaign cost, plus a campaign duration, and off it goes.
Someone clicks on Amazon to buy toilet paper or a laser level, or maybe they turn on their Kindle, and then something magical happens in the background. Your ad bids for the spot against other ads, and the one with the higher bid wins. If you set your bid at $0.10, then your ad will be displayed fewer times than one with a $0.15 bid, though not 50% more often, actually more like 12% more often.
But, you don't pay every time someone sees your ad, that would be ridiculously expensive. You pay only when someone clicks on your ad. They do so knowing the price of your book, its Amazon rating, and the content of your ad. Then it's up to your book description, cover, ratings and the preview to convince them to buy it. The vast majority of people don't... at least, not on the first pass.
If you bid $0.10 per click, then you will have to make one sale per 34 clicks in order to avoid losing money on your $3.44 book. For me, I'm actually doing better than that. Yay! But it's not at all guaranteed.
Some people won't buy your book, but they might borrow it Netflix-style from Amazon's Kindle Unlimited program if you allow it. Amazon pays you based on how many pages those people read, an amount which changes every month based on the number of subscribers vs total pages read... and how much Amazon thinks they should keep that month. It's not the most transparent process, but it's hard to complain when you're just a little guy against a behemoth like Amazon (and, honestly, I find it fair enough). You can expect something north of half a penny per page read, which for my first novel yields about $1.70. It's half of what I get for a true purchaser (or close to the same as a $2.99 novel), but Kindle Unlimited users are an entirely separate market from à la carte readers. An Unlimited reader wouldn't have bought your book in the first place because they have their "Netflix of Books" and they're only going to get their books from there.
Kindle Unlimited users are voracious readers. For every sale, Kindle Unlimited users read 350 pages of my book (a ratio which has held constant over the last three months). At a minimum that adds $1.70 to each book sold, meaning my earnings from advertisements is actually $5.14 per book (a gross simplification, yes, but go with it).
So, my total advertising cost per sale is my average bid price times the number of clicks per sale. Subtract that from the $5.14 in earnings I receive, and you get your total earnings per book.
At $0.10: 5 clicks-$4.64, 10 clicks-$4.14... 20 clicks-$3.14... 50 clicks-$0.14
At $0.15: 5 clicks-$4.39, 10 clicks-$3.64... 20 clicks-$2.14... 50 clicks... you lose $2.36 per sale.
This... is why I'm thinking about driving Uber a few hours a week until my sales hit a few dozen a day, and why I'm still susceptible to job offers should they come my way. I know writing will probably never make me rich, but for what it's worth I'm enjoying every minute of it.
Tuesday, October 6, 2015
How to Get Strangers to Read Your Book
So, I had a job interview today... second one for an interesting position as a government contractor doing policy work.
Are my days as an author coming to an end? Not even close. I'll always find time to write. And I've promised to continue working on the Jessica Carter series until it is complete.
But when I introduce myself, will I resort back to calling myself a lawyer? Or will I continue with my self-deprecating smile and say I'm an independently published author? Only time will tell.
In the mean time, the interviewer today asked me about social media experience. I took from his tone that he felt obligated to ask, but saw little value in it. I told him that, while it had little value for the position for which I was applying, that I've used social media and blogging (yes, this jumbled scroll of unedited thought) to market my book. After all, every author from indies like me to those published by major corporations are expected to "build an audience" on their own. Authors are now expected to be their own PR firms, which makes the benefit of being published by one of the big guys that much less appealing (another post, another day). But that leads to an important question:
How does an author get strangers to read their book?
Short answer: I. Don't. Know. I mean, if I knew how to get thousands of readers I don't think I'd be interviewing for some of the jobs I've applied for (the one mentioned above notwithstanding, as it's something I'd be happy to do regardless of my success). But I've had some luck getting both stranger purchasers on Amazon as well as Kindle Unlimited users. And both pay real, actual money! Amazing! It's... not a lot. But the way I see it, every new reader is a chance for my brand to grow. Each and every one counts.
Let's start with the basics then: step 1) publish and tell your friends and family to buy your book. They will read it, tell you how amazing it is (even if it's not) or how you should change it (even if you shouldn't). Those reads will bolster your Amazon ranking. And then it will fall back into obscurity. Hopefully you got some reviews out of them, and hopefully Amazon let a few of them through. Family and friend readers are really only good for early reviews, though I have a hard time asking for them specifically. I'd rather have one legitimate review than someone accusing me of gaming the system. Your early reputation can't handle the backlash.
Between step 1 and 2, avoid posting your book on forums with other authors. I trust the majority of authors, but there's a few bad seeds who will shoot your book a bad review just because it makes them think it will improve the odds for their book. It's a scary world out there for reviews. Don't take chances by blasting your book outside safe circles.
Step 2) Push your book on Facebook, your blog, Twitter etc, but do it gently. Get those last few friends and family to read your book, but more importantly, start building a presence online. New readers will look you up, so have something for them to see. Preferably you would have started this a year ago, but it's never too late. Start a blog, even if it's just random stream of consciousness stuff. Above all else, be honest. Let people know who you are, how you write, what you're all about.
Then finally, Step 3) get some ads going. I'm using Amazon ads. They're pricey, which is a bummer when you're only selling a few copies a week. Then again, without those ads I would be selling... none a week. I'm tempted to look around for another ad program, but since my book is exclusive on Amazon at the moment it makes sense to use their ad platform.
And... that's it? For now, anyway. Next week I'll take you through the specifics of my Amazon ads, how they work, whether they are successful or not, etc. That is, if I remember. If you're the one person a day who visits this blog, maybe remind me or something? But you won't, will you? Just stalk my blog then move on, eh? Fair enough.
See you next week... Stalker.
Are my days as an author coming to an end? Not even close. I'll always find time to write. And I've promised to continue working on the Jessica Carter series until it is complete.
But when I introduce myself, will I resort back to calling myself a lawyer? Or will I continue with my self-deprecating smile and say I'm an independently published author? Only time will tell.
In the mean time, the interviewer today asked me about social media experience. I took from his tone that he felt obligated to ask, but saw little value in it. I told him that, while it had little value for the position for which I was applying, that I've used social media and blogging (yes, this jumbled scroll of unedited thought) to market my book. After all, every author from indies like me to those published by major corporations are expected to "build an audience" on their own. Authors are now expected to be their own PR firms, which makes the benefit of being published by one of the big guys that much less appealing (another post, another day). But that leads to an important question:
How does an author get strangers to read their book?
Short answer: I. Don't. Know. I mean, if I knew how to get thousands of readers I don't think I'd be interviewing for some of the jobs I've applied for (the one mentioned above notwithstanding, as it's something I'd be happy to do regardless of my success). But I've had some luck getting both stranger purchasers on Amazon as well as Kindle Unlimited users. And both pay real, actual money! Amazing! It's... not a lot. But the way I see it, every new reader is a chance for my brand to grow. Each and every one counts.
Let's start with the basics then: step 1) publish and tell your friends and family to buy your book. They will read it, tell you how amazing it is (even if it's not) or how you should change it (even if you shouldn't). Those reads will bolster your Amazon ranking. And then it will fall back into obscurity. Hopefully you got some reviews out of them, and hopefully Amazon let a few of them through. Family and friend readers are really only good for early reviews, though I have a hard time asking for them specifically. I'd rather have one legitimate review than someone accusing me of gaming the system. Your early reputation can't handle the backlash.
Between step 1 and 2, avoid posting your book on forums with other authors. I trust the majority of authors, but there's a few bad seeds who will shoot your book a bad review just because it makes them think it will improve the odds for their book. It's a scary world out there for reviews. Don't take chances by blasting your book outside safe circles.
Step 2) Push your book on Facebook, your blog, Twitter etc, but do it gently. Get those last few friends and family to read your book, but more importantly, start building a presence online. New readers will look you up, so have something for them to see. Preferably you would have started this a year ago, but it's never too late. Start a blog, even if it's just random stream of consciousness stuff. Above all else, be honest. Let people know who you are, how you write, what you're all about.
Then finally, Step 3) get some ads going. I'm using Amazon ads. They're pricey, which is a bummer when you're only selling a few copies a week. Then again, without those ads I would be selling... none a week. I'm tempted to look around for another ad program, but since my book is exclusive on Amazon at the moment it makes sense to use their ad platform.
And... that's it? For now, anyway. Next week I'll take you through the specifics of my Amazon ads, how they work, whether they are successful or not, etc. That is, if I remember. If you're the one person a day who visits this blog, maybe remind me or something? But you won't, will you? Just stalk my blog then move on, eh? Fair enough.
See you next week... Stalker.
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